The Engel coefficient of urban households in Guangxi is decreasing year by year, which indicates that the remaining investment assets of residents are increasing. After deducting this part of stable consumption from the household income, the remaining part of the asset accumulation has strong demand elasticity and can be used to invest in various personal financial products. Engel, a German statistician, points out that with the gradual increase of household and personal income, the income that can be used for food consumption will gradually decrease. Engel coefficient is the ratio of total food expenditure to total household or individual consumption expenditure, which can measure the change of household consumption structure. From figure 2-4, it can be seen that the Engel coefficient of urban residents' families in Guangxi tends to fall, indicating that the living standard of residents has improved. According to the standard range proposed by FAO, Engel coefficient is rich at 30% - 40%. In 2018, the Engel coefficient of urban residents in Guangxi reached this standard. Therefore, there is a large demand for financial management for urban residents in Guangxi.