本文对产品伤害危机及其属性、消费者负面情绪、消费者认知、消费者动机、风

本文对产品伤害的危机属性，消费者降低的情绪，消费者的认知，消费者的动机，风险威胁评估，以及消费者应对行为的相关文献进行了展开。并提出了相关模型和假设，结合了产品伤害危机的情境通过对消费者的问卷调查和结构方程式的方法进行分析，对模型进行进行验证。

本文对产品伤害危机及其属性、消费者负面情绪、消费者认知、消费者动机、风险威胁评估，以及消费者应对行为的相关文献展开综述，并提出相关模型和假设，结合产品伤害危机情境特点运用理论分析构建了消费者情绪、动机和行为之间的关系模型。通过对消费者的问卷调查和结构方程的实证方法，对模型假设进行验证。

This paper reviews the related literature on product injury crisis and its attributes, consumer negative emotions, consumer cognition, consumer motivation, risk threat assessment, and consumer response behavior, and puts forward relevant models and hypotheses. Combining with the characteristics of product injury crisis situation, the relationship model between consumer emotion, motivation and behavior is constructed by theoretical analysis. Through the questionnaire survey of consumers and the empirical method of structural equation, the model hypothesis is verified.<br>